Dunkin' Donuts has done a great job with rolling out their latest campaign 'America Runs on Dunkin'. I thoroughly enjoy their commercials. But, what has struck me most recently, was that they have somehow accomplished gaining a sort of brand ownership of their instantly reconizable neon pink & orange colors. I first noticed this when I was sent an invitation from a magazine that had used the same colors in their layout. My first thought was "Why did they use Dunkin' Donuts' colors?" Maybe soon we'll call these hues, 'Dunkin' Pink' and 'Donut Orange', just like we all lovingly refer to 'Tiffany Blue'.
No comments:
Post a Comment