Wednesday, March 17, 2010

Hey I've Seen That Before! It's all about YOU ads.

Yahoo! You campaign

HTC You campaign


Nintendo "Who are You" campaign

The Original You campaign

Monday, March 15, 2010

Hey I've Seen That Before! Fill in the _____ ads.

As time goes on it always becomes a bit more difficult to have that really great innovative idea. But, sometimes there are certain themes and concepts that are used repeatedly because they are "trendy" or "buzzwords" this series attempts to document some of those I've noticed and have a resource for similar creative concepts that have been published.

Fill in the blank
We've all seen them and usually those blanks are filled in with a handwriting font. Here are some of the most recent users and abusers.

North Dakota Tourism - "I am _____" ad campaign
Found online Jan 15, 2010


Wells Fargo - "With you when _____" ad campaign.
Found in New Yorker Mar. 15, 2010
National Peanut Board - "Energy to _____" ad campaign
Found in NYC subway Mar. 9, 2010







Merrill Lynch - "help2 retire _____" ad campaign
Found in NYC near Grand Central, Mar. 19, 2010


Maryland Tourism - "Maryland of _____" ad campaign
Found online on Jun 16, 2010

Saturday, March 13, 2010

A Day of Tim Burton

Because Alice in Wonderland is one of my most favorite books and Disney movies, I decided to make today a day of Tim Burton. The dismal weather could not have been more appropriate for a Tim Burton day as much of his work is moody, dark and somewhat twisted. The day started at the MoMA special exhibit and ended with the IMAX 3d Alice in Wonderland.

The MoMa exhibit was really spectacular and when you first walk in it is as if you are being eaten by the large freakish Burton character. You enter a room of complete darkness, only lit by black lights. Then there are sketches and 3D models of Burton's work from high school up through his most recent movies like Sleepy Hollow, A Nightmere Before Christmas and Batman. My favorite pieces included Burton's personal handwritten notes to the animators of the films or readers in general. One piece was called "Little Dead Riding Hood: A story of torment and demon possession."

Tuesday, March 2, 2010

Poor User Experience #1: Top 10 lists that have next buttons

What annoys me as an internet user are the "top 10 lists" that I have to press NEXT to see each one and wait for the page to reload each time. I hate excessive clicking. I simply want to see what you have to say about the topic and move on and most of the time the lists are garbage anyway.
I know the site publishers think they are very clever and by creating the lists this way to serve me up different ads every time I press next, but now I know better and have stopped going to their sites and have started unsubscribing from their emails. See samples below: