Showing posts with label Hey I've Seen That Before. Show all posts
Showing posts with label Hey I've Seen That Before. Show all posts
Sunday, September 12, 2010
Tuesday, May 11, 2010
Hey I've seen that before! Papyrus Font Abuse
The other day I noticed that Edible Arrangements uses Papyrus as their font in their logo and I thought "Oh no, what an overused font." I'm not alone in thinking this, check out papyruswatch.com or ihatepapyrus.info for numerous examples of the abuse of this font.
Why is papyrus so overused and abused? Because it's free and "unique" looking, so many businesses probably think they are being different. For the small businesses, maybe I can give you a pass since your budgets are smaller. But bigger businesses, have some pride and get your logo designed and a complete brand identity established. It's the visual that represents your company and what it stands for. What does papyrus say about your brand? Maybe that you stand for cheap quality or the easy way out?
Papyrus font masquerading as a script?
Why is papyrus so overused and abused? Because it's free and "unique" looking, so many businesses probably think they are being different. For the small businesses, maybe I can give you a pass since your budgets are smaller. But bigger businesses, have some pride and get your logo designed and a complete brand identity established. It's the visual that represents your company and what it stands for. What does papyrus say about your brand? Maybe that you stand for cheap quality or the easy way out?
Papyrus font masquerading as a script?
Tuesday, April 13, 2010
Hey I've Seen That Before! Let my hands show you...
Another commercial with just hands showing the product features of a new phone or technology product? Almost. But this first ad is a little different than the others as it's for something that requires no battery or charger — a Moleskine journal.
Moleskine - Let my hands show you how I write in my wine journal
Here's the other advertisers in love with hand models (besides jewelers of course):
iPhone - Let my hands show you how to work an iphone
HP - Let my hands show you the cool stuff I keep on my personal computer
AT&T Hands - By far the most artistic use of hands
Check out the making of the AT&T ads here.
Moleskine - Let my hands show you how I write in my wine journal
Here's the other advertisers in love with hand models (besides jewelers of course):
iPhone - Let my hands show you how to work an iphone
HP - Let my hands show you the cool stuff I keep on my personal computer
AT&T Hands - By far the most artistic use of hands
Check out the making of the AT&T ads here.
Wednesday, March 17, 2010
Monday, March 15, 2010
Hey I've Seen That Before! Fill in the _____ ads.
As time goes on it always becomes a bit more difficult to have that really great innovative idea. But, sometimes there are certain themes and concepts that are used repeatedly because they are "trendy" or "buzzwords" this series attempts to document some of those I've noticed and have a resource for similar creative concepts that have been published.
Fill in the blank.
We've all seen them and usually those blanks are filled in with a handwriting font. Here are some of the most recent users and abusers.
Fill in the blank.
We've all seen them and usually those blanks are filled in with a handwriting font. Here are some of the most recent users and abusers.
North Dakota Tourism - "I am _____" ad campaign
Found online Jan 15, 2010
Wells Fargo - "With you when _____" ad campaign.
Found in New Yorker Mar. 15, 2010
Found in New Yorker Mar. 15, 2010
National Peanut Board - "Energy to _____" ad campaign
Found in NYC subway Mar. 9, 2010
Found in NYC subway Mar. 9, 2010
Merrill Lynch - "help2 retire _____" ad campaign
Found in NYC near Grand Central, Mar. 19, 2010
Found in NYC near Grand Central, Mar. 19, 2010
Maryland Tourism - "Maryland of _____" ad campaign
Found online on Jun 16, 2010
Found online on Jun 16, 2010
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