Monday, November 23, 2009

Unique uses of QR codes

A QR code is basically a bar code that contains encoded content that can be scanned by most cell phones. The cell phone needs to have a camera and internet capability. It has actually been around since 1994 and is highly popular in Japan, but is just gaining traction and greater awareness in the US. To use it:
  • Just download a QR reader to your cell phone, like NeoReader or Kaywa
  • Take a picture of the QR code - the embedded content is decoded at a high speed and sent to your phone. Things that can be embedded include website links, short text messages and phone numbers.
Here are some samples of it being used throughout the globe:

Get the nutrition facts on your mobile with a QR code.



Advertising call to actions.





Get destination info sent to your phone before leaving the airport.



A living book of QR codes


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