Tuesday, May 11, 2010

Hey I've seen that before! Papyrus Font Abuse

The other day I noticed that Edible Arrangements uses Papyrus as their font in their logo and I thought "Oh no, what an overused font." I'm not alone in thinking this, check out papyruswatch.com or ihatepapyrus.info for numerous examples of the abuse of this font.

Why is papyrus so overused and abused? Because it's free and "unique" looking, so many businesses probably think they are being different. For the small businesses, maybe I can give you a pass since your budgets are smaller. But bigger businesses, have some pride and get your logo designed and a complete brand identity established. It's the visual that represents your company and what it stands for. What does papyrus say about your brand? Maybe that you stand for cheap quality or the easy way out?

Papyrus font masquerading as a script?

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