Simply Orange Branding

Today Simply Orange setup a tasting bar outside of Grand Central. Not only was it a nice morning treat, but it was a very unique giveaway stand. The stand was complete with banners, logos and a very simple untreated wood counter, designed to look like the crates holding the many fresh oranges surrounding the stand. I thought it was a great touch for the brand promise of natural, simple and fresh.

Then I began to wonder if Simply Orange had managed to implement this brand feeling on other consumer touchpoints - and they did. When I went to the website it had the same image of fresh oranges and an simple untreated natural wood in the foreground serving as a tabletop for the Simply Orange drinks. What a great user experience to continually see reinforcement of the brand promise through visual and design cues. Only problem with the site - the annoying bird chirping that automatically plays on open. Unless you are in the music industry and users are coming to buy your super sweet music, no brand should have music or sound effects autoplaying in the background of their site.